In early July, YouTube made a significant change to its software to boost what it deems “quality” children’s content, sending waves of traffic to certain video producers and burying other channels.

TubeBuddy, a YouTube growth tool focused on data-driven insights and automation, is helping video creators do exactly that ...

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms work to ...

Does YouTube create extremists? A recent study caused arguments among scientists by arguing that the algorithms that power the site don’t help radicalise people by recommending ever more extreme ...