O2 has launched a new campaign showcasing the exclusive benefits of its Priority offering. In partnership with VCCP London, the new advert, titled ‘Only O2/Priority’, focuses on how customers have ...

UK mobile network operator, O2, has become the newest member of the The Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics ...

The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...

O2 is launching a 4m brand advertising campaign focusing on customer experience that it says will set the tone of its marketing for the rest of the year. The campaign, which breaks next week, ...

Mobile phone with dashboard. Modern user interface for businessman – vector illustration Both companies recognise a problem within the industry. Tom Malleschitz, CMO at Three UK, refers to the current ...

Ronan Dunne is the CEO of O2, an operator that has evolved from its roots in the traditional telecoms world to one that is now attempting to make itself ubiquitous in its users' lives, and then ...

Although many iPhone owners in the US are busy worrying about third-party apps or about their phones in the wake of the 1.1.1 firmware, European consumers and carriers are gearing up for the November ...

UK operator O2 has acquired the interest held in mobile commerce outfit Weve from its joint venture partners EE and Vodafone. Weve will now operate as a wholly owned subsidiary of O2 UK. Speaking to ...

A high court judge today refused a request from mobile phone giant O2 to prevent a rival operator using pictures of bubbles in its advertising. Mr Justice Pumphrey said O2 should have the chance to ...

If an O2 poster boasting that the mobile phone network had the "best call success rate ever" seemed too good to be true, that's because it was, the advertising watchdog has ruled. Rivals Orange and ...

The Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising, today announces that ...