Following last week’s deep dive into the China National Intellectual Property Administration (CNIPA)’s Guidelines on Trademark Assignment Procedures, there are some additional risks – particularly for ...
Procter & Gamble has rejiggered its media assignments in China -- where it spends a hefty $500 million a year on ads -- after a three-month evaluation, according to sources. The client’s two main ...
Once one of its best markets, the country is now a major cause of the sportswear giant’s sinking fortunes.
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